New Arrivals

10 Kind Jeans for Zero Waste Week

by Kelly Morris, Guest Writer

There’s nothing like that new denim feeling. That feeling you get when you find the perfect pair that fit just right, look amazing and are comfortable, too. For autumn 2021, we’ve added another layer to the feel-good factor by making 100% of our women’s and 915 jeans Kind, right in time for Zero Waste Week.

But what does Kind mean? It means our jeans are made using Jeanologica technology, which uses less harmful chemicals and water (we save 96 million litres of water a year!). And when it comes to fabrics, we choose responsibly sourced cotton and sustainable options like Tencel and recycled polyester.

Not only have we made our denim more sustainable, we’ve got fits that flatter every body. From skinny to straight leg, mom to baggy fits, they’re all right here across all our ranges, including Curves, Maternity, Petite and Tall.

Choose denim that does good this season with our top 10 styles that are Kind to the planet, and your purse…