Kind is our commitment to making positive steps for people and our planet.

From the fabrics we use to the communities we represent, it's our way of helping you make more considered choices, encouraging lasting change and ensuring that our fashion is for EVERYONE.

Our clothing must follow certain conscious criteria to be classified as Kind – this considers the fabrics used, the processes involved (like reduced energy, less water and fewer chemicals) and ensuring good environmental and social conditions in our factories for the people who make our clothes.

We like to be open and honest with where we’re at and currently over 60% of our range is Kind. We’re committed to continuing to build on this, seeking out new ways to do things and lowering our impact in any way we can. ​

You’ll find Kind styles across all departments – including our core collection (which goes up to size 22 in store and online) as well as Curves, Tall, Petite, Maternity, men’s and 915.​