Who's Wearing What

Why We Heart Rihanna’s Viral Maternity Style

by Millie Richardson, Copywriter

It’s safe to say the internet went wild when Rihanna announced she’s expecting with rapper beau A$AP Rocky via Instagram last month. But it wasn’t just the exciting prospect of a mini RiRi gracing the earth that got people talking — it was her refreshing, high-fashion take on maternitydressing, too.

Forget hiding your bump under floaty smocks and billowing shirts, the singer turned entrepreneur posed hand-in-hand with her bf under the arches of the historic Riverside Drive Viaduct on 12th Avenue in an unbuttoned pink puffer that placed her jewel-adorned belly centre stage 💎.

It was a clear message that this superstar isn’t playing by the rulebook when it comes to what pregnant women should wear and an inspiring lesson for anyone afraid to take risks with fashion.

Rihanna has continued to push boundaries since sharing the news with a wardrobe of barely-there tops, cut-out jumpsuits, and low-slung baggy jeans following suit. Her sheer lingerie look for the Dior fall 2022 catwalk show is a standout favourite 🔥.

Next time you wonder if a hue is too bright or a silhouette is too statement, know that somewhere an extremely well-dressed Rihanna is cheering you on from the sidelines, because fashion, if anything, is about expressing yourself and having fun. Until then, best get to updating your wardrobe in the (oh na-na, what’s my) name of great style 💃.