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Fashion & Style

Why Low-Waist Jeans are the New IT-Denim

A women wears sunglasses walking down the street on a sunny day wearing a pair of bootcut low rise jeans and a white top. There is a women walking down the street wearing black sunglasses, a white t shirt and a pair of low rise baggy jeans.

Our top celeb style crushes have been taking to the streets in the trend we love to hate: the low-waist jean. The Marmite cut of the 90s is creeping its way back into this season's hottest wardrobes – and if it means we’ll look as good as Hailey Bieber, we'll be swapping our high-waist styles and taking our denim down an inch, too. 

From Bella Hadid’s dressed-down, white-tee simplicity to Irina Shayk’s figure-hugging corset, the fashion icons show us less is more when styling our new dream denim. Pick a standout accessory – whether it’s your favourite block heels or go-to baseball cap – and let those low-slung jeans do all the talking. And, for a little added polish, Izabel Goulart show us shows us how to work the denim with trainers and a printed blazer. Luckily for all new low-waist converts, we've got just the fits for you to rock the look...