Ways to Wear

How to style the #downtowngirl trend

Grab your headphones, coffee and sweats for the latest trend to take over our feeds…​ ​

Inspired by the streets of Manhattan and the romanticization of day-to-day life there, the #downtowngirl aesthetic is all about paring back smarter styles (like tailored blazers and slip skirts) with sweats, trainers and leather-look for a cool off-duty vibe.​ ​

​ From errand runs and brunch dates to record-store shopping, we break down four ways to re-create it for yourself below…

1. For weekend ERRAND RUNS.

Downtown girls ALWAYS serve main character energy – even in line at the post office or corner shop. Think model off-duty and team a satin midi skirt with a chunky knit, canvas tote and dad trainers. Finish with a baseball cap for bonus style points (the best greasy hair disguise).