Skip to content Skip to navigation

The LOVE-it LIST.

Kind looks for *every* plan in your diary

This season’s dress code? Kind.​

If you didn’t already know, Kind is our way of making positive steps for people and the planet – whether that’s sourcing fabrics with a lower environmental impact or providing safe working conditions and equal pay for the approx. 200,000 people that make our clothes.​

Spring/summer ' 24 marks our Kindest season yet with 76% of styles containing lower-impact fabrics.*​

To kick off Earth Month, we rounded up our fave Kind looks for *every* plan in your diary and celebrated with a special shoot.​

Recognise the backdrops? To keep our air miles on the low-low, we recycled footage from some of our previous campaigns and think it looks incred.​

Shop the can’t-miss ‘fits below (and don’t worry, prices are affordable as ever!)​

*Find out more at www.newlook.com/uk/kind

For bestie shopping dates

A day of browsing shops (and spilling tea) with the bestie calls for this comfy yet stylish look we could *so* see Zendaya or Kendall Jenner wearing. Not only are these breezy wide-legs on-trend, but they contain 52% lower-impact linen – produced with rainwater rather than artificial irrigation, it uses less water compared to conventional linen.** Meanwhile, the shirt and vest make great staples for spring and contain lower-impact cotton. We’re partnered with Better Cotton and by shopping with us, you’re supporting the non-profit organisation in caring for the environment and the rights and wellbeing of cotton farmers. ​

**Comparing data using Higg MSI - a tool which quantifies the environmental impacts of material production.

For sunny beer gardens

Alfresco aperols in the diary? Nail casual-cool in this trending denim co-ord – the waistcoat contains lower-impact cotton and both pieces are finished using Jeanologia technology, which uses less water, energy and nasty chemicals than conventional methods.*** Dial up the it-girl vibes with black chunky sliders.​

***During finishing, compared to industry standard. Calculated using Jeanologia's EIM software.

For birthday brunches

This look is giving *I’m* the gift, and we’re here for it. Whether it’s a close friend or family member, celebrate your loved one in major style with this preppy look that’ll take you right through to summer. Our buttoned denim mini contains lower-impact cotton – in fact, so does the cute varsity tee! Go for a polished finish with our white oversized blazer which contains 52% lower-impact linen.

For late nights out

It’s official: tailoring is taking over our Insta feeds and our wardrobes (not that we’re complaining). This evening-ready set contains a minimum of 50% lower-impact linen, produced using natural farming techniques that help to preserve biodiversity. Perfect for the warmer months, finish with a pair of strappy heels or sandals for a more casual vibe.

For G&Ts in the park

Bold palm prints are major for spring. Cue this Insta-worthy co-ord perfect for lounging around a sunny park, tinny in hand (and later sightseeing on that upcoming hol). As the cherry on top, it contains over 80% LENZING™ ECOVERO™ viscose fibres – these are produced from sustainably sourced wood and pulp and use up to 50% lower emissions and water impact during the manufacturing process than traditional viscose.​

Find out more about our lower-impact materials and processes here.