The LOVE-it LIST.

Kind looks for every plan in your diary

This season’s dress code? Kind.

If you didn’t already know, Kind is our way of making positive steps for people and the planet – whether that’s sourcing fabrics with a lower environmental impact or providing safe working conditions and equal pay for the approx. 200,000 people that make our clothes.

Spring/summer ' 24 marks our Kindest season yet with 76% of styles containing lower-impact fabrics.*

To kick off Earth Month, we rounded up our fave Kind looks for *every* plan in your diary and celebrated with a special shoot.

Recognise the backdrops? To keep our air miles on the low-low, we recycled footage from some of our previous campaigns and think it looks incred.

Shop the can’t-miss ‘fits below (and don’t worry, prices are affordable as ever!)

*Find out more at www.newlook.com/uk/kind

For bestie shopping dates

A day of browsing shops (and spilling tea) with the bestie calls for this comfy yet stylish look we could *so* see Zendaya or Kendall Jenner wearing. Not only are these breezy wide-legs on-trend, but they contain 52% lower-impact linen – produced with rainwater rather than artificial irrigation, it uses less water compared to conventional linen.** Meanwhile, the shirt and vest make great staples for spring and contain lower-impact cotton. We’re partnered with Better Cotton and by shopping with us, you’re supporting the non-profit organisation in caring for the environment and the rights and wellbeing of cotton farmers.

**Comparing data using Higg MSI - a tool which quantifies the environmental impacts of material production.

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For sunny beer gardens

Alfresco aperols in the diary? Nail casual-cool in this trending denim co-ord – the waistcoat contains lower-impact cotton and both pieces are finished using Jeanologia technology, which uses less water, energy and nasty chemicals than conventional methods.*** Dial up the it-girl vibes with black chunky sliders.

***During finishing, compared to industry standard. Calculated using Jeanologia's EIM software.

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For birthday brunches

This look is giving *I’m* the gift, and we’re here for it. Whether it’s a close friend or family member, celebrate your loved one in major style with this preppy look that’ll take you right through to summer. Our buttoned denim mini contains lower-impact cotton – in fact, so does the cute varsity tee! Go for a polished finish with our white oversized blazer which contains 52% lower-impact linen.

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For late nights out

It’s official: tailoring is taking over our Insta feeds and our wardrobes (not that we’re complaining). This evening-ready set contains a minimum of 50% lower-impact linen, produced using natural farming techniques that help to preserve biodiversity. Perfect for the warmer months, finish with a pair of strappy heels or sandals for a more casual vibe.

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For G&Ts in the park

Bold palm prints are major for spring. Cue this Insta-worthy co-ord perfect for lounging around a sunny park, tinny in hand (and later sightseeing on that upcoming hol). As the cherry on top, it contains over 80% LENZING™ ECOVERO™ viscose fibres – these are produced from sustainably sourced wood and pulp and use up to 50% lower emissions and water impact during the manufacturing process than traditional viscose.

Find out more about our lower-impact materials and processes here.

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SHOP KIND

The LOVE-it LIST.

Kind looks for *every* plan in your diary

For bestie shopping dates

Get the Look

For sunny beer gardens

Get the Look

For birthday brunches

Get the Look

For late nights out

Get the Look

For G&Ts in the park

Get the Look

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