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New Arrivals

10 Reasons Brown is the New Black

by Camilla Harrison, Guest Writer

Buttery toffee. Sweet mocha. Rich chocolate. Yep, the colour of all our favourite things is also the colour on everyone’s lips (and wishlists). For too long, brown’s been overshadowed by black, but we’ve been missing a trick. Perfectly suited to everything from denim to date-night dresses, the beauty of brown is its universal appeal – there really is a shade to suit everyone 🤎. Like most trends out there right now, we’ve got the 90s to thank for this coffee-coloured revival. Brown is the new black, and we’ve got the ten hottest pieces to prove it.

Woman wearing a dark brown shirred frill square neck mini dress

1. Dark Brown Shirred Frill Square Neck Mini Dress - £23.99

This mini dress is giving us serious cottage-core vibes with its pretty gathered embroidery and bow details. Grab the chunky boots you spent all winter in and you’ve got yourself a fool-proof weekend brunch ensemble.

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Woman wearing a dark brown high waist wide leg jeans

2. Dark Brown High Waist Adalae Wide Leg Jeans - £29.99

Switch up your staple denim with these ultra-flattering wide-leg jeans in dark brown. We can’t get enough of the mid-rise, non-stretch fit that gives your figure a little lift, plus the rich chocolate colour works wonders with a plain white tee. Off-duty outfit, sorted.

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3. Brown Checkerboard Ring Cut Out Side Bodycon Dress - £27.99

Think brown was all about minimalism? Think again. This checkerboard mini dress is a guaranteed spotlight-stealer. Hugging you in all the right places for a feel-good fit, it’s ready for its debut on a night out with the girls.

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4. Brown Stripe Nevada Logo T-Shirt - £12.99

Sometimes you just want to throw on a tee and go. This logo T-shirt is all about a laid-back, sporty mood and goes with just about everything, whether that’s denim shorts for a summer picnic or super-soft leggings for a lazy weekend.

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5. Brown Linen-Look Cut Out Open Back Midi Dress - £33.99

Less is more – and this dress proves how true that can be. Cut from a breezy linen-look fabric, we’ll be wearing it with sliders and little else, all summer long.

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6. Cameo Rose Dark Brown Long Sleeve Crop Blazer - £24.99

This brown cropped blazer is serving major power-dressing vibes. We love the boxy fit and tailored detail of this piece, which, when worn with high-rise jeans, highlights the waist. Our ultimate office-to-bar wardrobe favourite.

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7. Brown Daisy Puff Sleeve Split Midi Dress - £27.99

How to do florals differently this season? Do them in brown. This floral midi dresshas us dreaming of early summer evenings. Pair with a slick of red lipstick and nude heels for a look that feels fresher than a field of daisies.

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8. Dark Brown Satin Cowl Neck Midi Slip Dress - £25.99

Nothing says glam like a satin slip dress and, in brown, it feels even more on-point. Gold jewellery is the perfect pairing for a chocolate-hued outfit, so keep it simple with hoops and a chain necklace to nail that 90s vibe.

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9. Dark Brown Ribbed Ruched Cut Out Side Crop T-Shirt - £14.99

Jeans and a tee your everyday go-to? Take it up a gear with this cropped number, complete with ruching and cut-out detail, completely transforming this basic into something special.

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10. Brown Floral Long Sleeve Polo Collared Mini Dress - £23.99

Did someone say flower power? Go retro or go home in this gorgeous mini. Make it cool and comfy with white trainers or dress it up with strappy heels and a 90s-inspired baguette bag.

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