Features

The Water-Saving Guide to Shopping

by Kelly Morris, Guest Writer

This World Water Day, we’re shining a light on the ways we can all use H2O more sustainably. From the clothes we make to how you care for them, there are so many ways we can make smarter choices.

20% of a product’s emissions happen once you get it home, but there are ways to reduce this. Try spot cleaning small marks or stains, only use your washing machine when you have a full load and wash at 30 to use 40% less energy. Added bonus: it helps your clothes last longer.

And when it comes to the clothes you buy from us, we’re choosing smarter production methods and better fabrics that use less water so you can rest easy knowing your new favourite dress is better for the planet. We’ve also set ourselves a target to reduce the water footprint of our products by 30% by 2030. Scroll on to learn more about the innovative fabrics helping make your wardrobe a little greener…

1. ECOVERO™

Found in many of our must-have dresses and blouses, production of ECOVERO™ has up to 50% lower water impact compared with generic viscose. The water used is also cleaned before being returned to nature. ECOVERO™ is made using wood and pulp from sustainable forests, plus, it’s certified eco-responsible by the EU Ecolabel, so your dreamy new midi will be your greenest one yet.