Features

Meet our MATERIAL girls

‘Cause we’re living in a material world... and the fabrics we use matter.​ ​

As part of our Kind mission to reduce our impact on people and the planet, we’re using lower-impact materials across our collections . Though we’re always striving for more, we’re proud to share that over 60% of our summer ’23 range is Kind, meaning it's made with fabrics with a lower environmental impact.*​ ​

​ Scroll to find out more about some of the partnerships we support, along with lower-impact fabrics you might come across when shopping with us – you’ll learn why they’re better for the environment compared to standard alternatives too! ​ ​​

Spoiler alert: we’ve also thrown some of our favourite new-season Kind picks into the mix… ​​

*Compared to our summer ‘22 collection. Find out more at www.newlook.com/kind

1. Meet our COTTON

She’s cool, breezy and better for those around her. ​

​ We invest in Better Cotton . Their mission? To help cotton communities survive and thrive, while also protecting the environment. Think training farmers to use water efficiently, care for soil health and natural habitats, and protecting their rights, health and safety.​ ​

Djeneba Kone, a farmer worker in Mali, Africa shared, “Before the BCI Programme began in this area, women would be paid only a quarter of what men were paid for a day’s work during harvest season. Now, because of BCI training sessions, men and women are paid equal.” ​

We’re delighted to say that in April, we achieved our commitment to source 100% lower-impact cotton . Breezy, never clingy and always one to stay cool, you’ll find cotton in our tees , dresses , denim and more.