Features

Introducing the Cast of New Look

by Kelly Morris

Introducing the cast of New Look 2021, five unique and inspiring women from the worlds of TV, music and beyond – including one of our very own #NewLookers. Not only are they on top of the game in their respective fields, they also happen to provide some serious fashion inspiration, too, embodying exactly what it means to have #ThatNewLookFeeling.

As they get set to welcome you to a brand-new season, we invite you to get to know them a little more and shop the looks they love…

Anne-Marie wearing a grey checked co-or, white top and shoes

Meet Anne-Marie

Since bursting into the charts with her debut album, multi-platinum-selling artist Anne-Marie has quickly cemented herself as one of our ultimate inspirations.

An ambassador for The Prince’s Trust and Mind, her positive, feel-good attitude and playful spirit are only part of the reason we wish she was our best friend. From dominating the airwaves to gracing our screens as the newest judge on The Voice, the three-time world karate champion (who knew?), always brings her fashion A-game, too. Balancing oversized, ‘90s-inspired sportswear with fun, feminine touches and gorgeous jewellery, she’s unapologetic with her style – and who could miss that candyfloss-pink hair?

Anne-Marie’s looks include bold pops of colour, chunky knits and cosy coats. Shop now to steal her style.

SHOP ANNE-MARIES EDIT

Meet Emily Atack

You might know Emily as the hilarious Queen of the Jungle, team captain on Celebrity Juice, or from her must-watch comedy series, The Emily Atack Show. Now, she’s part of our star-studded cast of autumn, too.

Multi-talented, bubbly and beautiful inside and out, she’s the girl we all wish we had on speed dial. Lighting up the room with her wit and infectious personality, she also turns heads with her impeccable style – no one does pretty dresses, cute co-ords and dreamy denim quite like her.

Mixing cosy knitwear with essential denim and cute prints, Emily’s looks offer a peek into her own wardrobe. Shop now.

SHOP EMILY'S EDIT

Mahalia wearing an animal print long sleeve top, blue jeans, heels and a black bucket hat

Meet Mahalia

Meet Mahalia. Signed to Asylum Records at the age of 13, the soulful singer has two MOBOs and a Grammy nomination under her belt, plus collaborations with the likes of Burna Boy, Ella Mai and Lil Simz.

Set to take the music world by storm after the success of her debut studio album, ‘Love and Compromise’, we’ve fallen for her unique, edgy style. Putting her own cool-girl twist on street style and ‘90s fashion, she’s about to be become your new wardrobe hero.

Shop Mahalia’s looks and discover statement prints, essential denim, tonal puffers and the season’s hottest accessories.

SHOP MAHALIA'S EDIT

Lauren Nicole wearing a grey midi jumper dress and white chunky boots

Meet Lauren Nicole

The ultimate influencer, Lauren Nicole is the epitome of a modern multi-hyphenate: model, founder of digital magazine Fashion Killer, columnist for Cosmopolitan and an award-nominated content creator.

Also a consultant on our Curves collection, not only does she boast an unrivalled eye for style, she’s a master at having fun with fashion – think head-turning jackets, playful textures and dreamy dresses. Shop the looks she loves now.

SHOP LAUREN'S EDIT

Laura Kennedy wearing a red graphic jumper with a white frill collar blouse carrying a checked handbag

Meet Laura Kennedy

Part of our New Look family for nearly 10 years, Laura Kennedy is a Customer Delivery Executive and one of our #NewLookers, bringing you styling tips and updates from her hometown of Newcastle-under-Lyme. Often taking you behind the scenes at our Distribution Centre, her Instagram account, @newlook_laura_k, is a treasure trove of everyday style inspiration.

A mother of two, her sunny personality, fun-loving spirit and passion for helping people feel good about themselves perfectly embody #ThatNewLookFeeling. But that’s not the only reason we love her: a self-confessed shoe addict, Laura’s look strikes the perfect smart-casual balance, while her day-to-night outfits are always on-point.

Features

Introducing the Cast of New Look

Meet Anne-Marie

Meet Emily Atack

Meet Mahalia

Meet Lauren Nicole

Meet Laura Kennedy

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