Features
Introducing the 915 Cast of Autumn
by Chloe Wilshere, Content Creator
With high energy, #positivevibes and big, bold smiles, meet the new autumn 915 cast. From an aspiring footballer to a little girl who dreams of better representation in fashion, we introduce four superstars in the making…
Meet Ava
At just 10 years old, Ava reached out to us at the beginning of lockdown 2020, explaining how she felt underrepresented in stores and on social media. She dreamed of walking into a shop or scrolling Instagram and seeing girls just like her. To help make that dream a reality, we welcomed Ava to the cast of autumn.
With a smile that lights up any room, her natural confidence in front of the camera and cheeky personality, we couldn’t be prouder to have Ava as part of the family.
What do you like to do in your spare time?
"I enjoy playing football… I’m a defender for Billericay Girls. I also like gaming with my friends, as well as playing on my keyboard."
What advice would you give your younger self?
"Be confident and enjoy being little."
Who are your role models?
"My mum, as she works really hard for me. And Olivia Rodrigo, because I love her music and when I’m sad it cheers me up."
What does being an ambassador for New Look mean to you?
"It’s great! I get to try new styles before they’re in the shops. I also get to do modelling, which is extremely fun!"
How would you describe your style?
"Playful, colourful and quirky."
Meet Amelie
If you don’t already know Amelie from Instagram, you’re almost certain to have seen her style on your hourly scroll of TikTok. At just 14 years old, she’s amassed 1.7 million followers thanks to her killer moves and bold, fearless style.
One of the coolest 14-year-olds we know, Amelie is beyond stylish and loves to play around with bright and colourful clothing – just check out her YouTube channel for the latest shopping haul.
What do you like to do in your spare time?
"I like to create content, work out, dance and play netball. Creating content is a huge part of my life and I have so much fun making videos, taking pictures and learning dances. Dancing and working out is how I take a break from everything and everyone. It’s just me and my workout – no phone, no bad vibes!"
What advice would you give your younger self?
"I’d give my younger self a huge hug and say everything happens for a reason. Stay strong – you’re killing it!"
Who are your role models?
"My role models are my family. My Mum helps me with literally everything and I wouldn’t be able to do what I do without her. My Dad inspires me to never give up, he’s so successful and I would love to live life like him. My oldest sister, Robyn, has the kindest heart and cares so much for everyone. My sister, Georgia, teaches me so many life lessons she wouldn’t even realise – she’s always giving me advice and telling me what I need to hear."
What does being an ambassador for New Look mean to you?
"Being an ambassador for a brand I’ve absolutely adored since I could fit into its clothes makes me so happy. The whole team has been the kindest to me and given me opportunities I’ve always dreamed of having! I love it so much 💞."
How would you describe your style?
"Cute/trendy/Pinterest!"
Meet Grace
If challenges, shopping hauls and all-round spontaneity are up your street then you’ll love Grace. You may already know the legendary 13-year-old from her family YouTube channel, DadVGirls. The second oldest of the Conder sisters, Grace and the family take part in various games and challenges, and have amassed over 417 million views to date. And now she’s making a solo name for herself. Grace is quirky, cool and never without a grin on her face, making her the perfect addition to the 915 cast.
Meet Akai
Earlier this year we launched our first-ever boys’ 915 range, so it was a no brainer that we needed the perfect teen personality to sit alongside it. That’s when we welcomed 14-year-old Akai to the New Look community.
Akai currently plays for Nottingham Forest FC, with dreams of becoming a pro footballer. His killer kick-ups have earnt him quite the following, with over 21,000 followers on his joint Instagram account with younger brother Azae. From football to modelling, catch everything they get up to @bonnickbrothers.
Akai prides himself on inspiring and motivating others and his cheeky, confident and playful personality makes him the perfect embodiment of that #NewLookFeeling.