Features

Learn More About Our Kind Denim with Poppy Deyes

by Kelly Morris, Guest Writer

They’re the hardest working item in your wardrobe, something you couldn’t be without – but traditionally they’re not always the most planet-friendly. You’ve guessed it, we’re talking about jeans 👖.

Our jeans are different though as they’re 100% Kind. Wondering what that means exactly? You’re in luck as we’re breaking it down for you with a little help from content queen and sustainability voice, Poppy Deyes.

To start with, we use responsibly sourced cotton, recycled polyester and traceable Tencel when it comes to making our jeans, and every pair that’s made using Jeanologia technology saves an average of 50 litres of water – that adds up to 100 million litres across the whole collection!

We’re also proud members of Better Cotton, supporting their mission to help cotton communities survive and thrive, while protecting and restoring the environment. It all adds up to ensure that your new jeans will be your greenest pair yet 💙.

Check out the video below to find out more, and look out for Poppy’s top tips on caring for your jeans in the most planet-positive way 🌎.

And, because the real meaning of Christmas is Kindness, we’re refashioning, quite literally, with Re-Fashion, donating our old festive jumpers so they can be recycled, reused and re-loved. Find out how you can donate here.

However you’re celebrating, this year, let’s make it a Christmas to remember.

To get you excited for all the festive fun ahead, here’s a sneak peek behind the scenes as we kickstarted the party.