Features

Introducing Our Summer Story

by Adam Fletcher, Copywriter

It’s finally time to embrace the joy of good times ahead. From never-take-for-granted hugs to bigger-and-better plans and doing more of what you love in fashion that makes you feel amazing, this is summer 2021.

In our new campaign, we’re welcoming the longest summer and living life in the moment. We’re talking about making the most of every invite, enjoying the freedom to try new things and getting dressed up from top to toe ‘just because’. What to expect from our shoot? Well, there’s dancing, laughing and all the latest summer trends, like pretty dresses, vibrant colours, mood-boosting prints and more.

To give you #ThatNewLookFeeling, we're giving you a behind-the-scenes look at our summer story shoot. So, turn down the lights, get comfy and press play for all kinds of summer inspiration.