Features

Forever Proud: How our #NewLookers Are Feeling the Pride

Pride’s so much more than a party. It’s a moment to come together as a community, to express all the things that make you authentically 'you'.

We invited our #NewLookers to share how they’re feeling the Pride, all while modelling our new charity tees inspired by the Pride Progress flag. 100% of profits from the tees will be donated to LGBT foundation as it fights to ensure a safe, healthy and equal future for all LGBTQIA+ people. 🏳️‍🌈

1. Christopher Allen , Paid Social and Display Manager

Tell us why you wanted to be part of our Pride 2022 collective...
"I had so much fun last year and would love to show off the collection on my channel — I have a large LGBT following and can hopefully make lots of money for charity!"

What does 'Pride' mean to you?
"Pride is about remaining visible amidst more and more anti-LGBTQ+ laws that are still passed in 2022. It’s also about educating others about our community."

Who is your Pride icon?
"Jessie Ware – her music is great and she brings the fun factor to everything by not taking herself too seriously."

2. Lucinda Poulson , Store Supervisor

Tell us why you wanted to be part of our Pride 2022 collective...
"I’m a huge advocate for LGBTQ+ rights and would love to participate in a cause close to my heart. I have a spiritual outlook on sexuality and do not put myself in a singular box. Pride is so important in letting the LGBTQ+ community be proud of how they choose to label themselves and control their own narratives.”

3. Alex Maurice , Sales Manager

Tell us why you want to be part of our Pride 2022 collective...
"I’ve taken part in New Look’s Pride campaign for two years now. As a non-binary person, being represented is so important. The partnership shows that New Look cares about people regardless of gender/sexuality/race/disability.”

How will you be celebrating this Pride month?
"I'll be dressing up in drag and celebrating with all my Queer allies and friends. Before Pride was a celebration, it was a protest for our rights. Now we’re making headway with those rights, we deserve to celebrate."

How will you be styling your charity Pride tees?
"With bright flares , chunky trainers and '90s jewellery ."

4. Aislinn Ryan , Customer Care Team Mate

Tell us why you wanted to be part of our Pride 2022 collective...
“As a bisexual woman, it's so important to show both customers and staff that we’re allies, support them in any and all relationships, and in whoever they may choose to be."

How will you be celebrating this Pride month?
"I'll be attending Brighton Pride – can't wait to see you all there!"

Who is your Pride icon?
"My Pride icon is Dolly Parton. Although she's not gay herself, she's my queen and she can be my Jolene."

5. Almanzo Ward , Sales Advisor

Tell us why you wanted to be part of our Pride 2022 collective...
"I want to take the opportunity to represent my community as a non-binary trans person. Pride is not only about how far we’ve come but how far we’ve yet to go, and transness is a huge part of that struggle."

Who is your biggest inspiration?
"My mother. Through the ups and downs I’ve always felt what I like to call a ‘spiritual inheritance’ of glamour, ambition and, most of all, a stubborn survival instinct. I think it’s good to stay inspired by those around you."

What does love mean to you?
"Love means everything to me. It’s our purpose in life. It’s free, it doesn’t hurt anyone and absolutely everyone is both capable of giving love and worthy of receiving it."

6. Daniel Junior Harrison , Store Supervisor

Tell us why you wanted to be part of our Pride 2022 collective...
"Being a proud openly gay man, anything that brings awareness to my community is massive. It’s amazing to feel like I’m contributing to raising awareness for LGBTQ people.”

What songs are on your Pride playlist?
"I've just created a new playlist and I'm keeping it Queer and feel-good: Madonna, Vogue, Demi Lovato, Ariana Grande, Whitney Houston, Girls Aloud and Little Mix."

How will you be styling your charity Pride tees?
"In bright cycling shorts and neon hoop earrings , with my legs drenched in coconut oil and my tee the star of the show."

7. Lauren Tuch , Digital Publishing Assistant

Tell us why you wanted to be part of our Pride 2022 collective...
"I’ve been a part of New Look on and off since I was 16 (and still straight). I have grown into a strong Bi queen since joining and think it's about time to celebrate it!"

How will you be celebrating Pride month?
"I’m going to my favourite gay bars in London and to as many Pride events as possible. It's also important to reflect on the struggles of LGBTQ+ people in the past and now, across the world, so I'll be taking some time for that, too."

Who is your Pride icon?
"It’s got to be Tan France — not just as a Pride icon but as a fashion one."

8. Theo A-Regisford , Junior Styling Manager

How will you be styling the Pride charity tees?
"With our cool chino shorts and my trusty trainers."

How will you be celebrating Pride month?
"In the sun, with great company and great drinks!"

What songs are on your Pride playlist?
"Anything ‘80s Madonna!"

9. Jamie Rennie , Visual Sales Advisor

Tell us why you wanted to be part of our Pride 2022 collective...
“I’m very proud to work for New Look and I get a lot of support working here. Not just in my day-to-day work life, but in everything I am: my mannerisms, the way I dress, how I act. I feel like it’s a great way to show what a supportive company I work for.”

What songs are on your Pride playlist?
"Anything from Little Mix to Todrick Hall to Britney, plus some Pussycat Dolls. Anything with full girl-power, sass and feel-good vibes."

How will you be celebrating this Pride month?
"I've got two birthday parties to kick off the celebrations, as well as a concert and four drag shows – three of which I'll be doing drag queens’ hair and makeup.”

Go behind the scenes of the collection’s design process and discover what Pride means to LGBT Foundation…