Features
Introducing our Spring Campaign
By Ursula Sela, Copy Team Lead
It’s finally here: a new season. Spring brings with it so many things to look forward to and, thankfully, a fresh start for the year ahead. Picture this: lighter evenings, sun on your back, surrounded by loved ones enjoying all of those moments you’ve been dreaming of. Sounds pretty amazing, right?
In our new spring campaign, we’re setting our sights on what’s just around the corner and counting down to all the things we know everyone can’t wait to do. From hanging out with the girls to dancing all day and dipping our toes in the sand, new plans are in reach (and we’ve got the feel-good fashion to go with them).
To get you counting down to happy days ahead, we want to give you a sneak peek of what went on behind the scenes at our spring campaign shoot. Take a look below at who helped deliver that New Look feeling (if you watch closely, you might even spot a little furry assistant).
The best bit about this? Everyone in our New Look family had a part to play in our spring campaign. Whether that’s you, sharing with us what you’re most looking forward to and what brings you joy, our amazing mix of influencers and models, or even our very own New Lookers. Because, for us, that New Look feeling belongs to everyone.
Meet the stars of our campaign…
Charlie @charlienewman1995
Model, fashion journalist and all-round fabulous friend of New Look
What are you most excited to wear on your first night out-out?
Something fabulous, I miss dressing up.
If you could take a road trip anywhere, where would you go?
Italy. I'd go along the coast, go to Rome, Venice, it would be a long road trip!
Emory @abcdemory
Model and all-American girl who we can’t wait to go road-tripping with
If you could take a road trip anywhere, where would you go?
A road trip in the States where I’m from, I’d go from New Orleans to Texas.
What are you wishing for this summer?
Well, drinking a cocktail on the beach and doing nothing.
Rose @roseconcencion
Model, mum, actress and face of many a New Look window
What are you most excited to wear on your first night out-out?
Maxi dress, maybe bodycon style, just something fancy. I’ve been living in comfortable clothing.
If you could take a road trip anywhere, where would you go?
Amsterdam, The Netherlands.
Michele @achiieng
Model, girl boss and the greatest dancer
What are you wishing for this summer?
Visiting the beach, having a good time and *dances*.
Juti @wear.juti.eats
Influencer and our resident expert in all things fashion and food
What are you most excited to wear on your first night out-out?
That’s really hard. I love a powersuit and tailoring.
What are you wishing for this summer?
Using my passport!
Emily @emilybethbrannan
Stylist, #NewLooker and our favourite Northern girl
What are you most excited to wear on your first night out-out?
Jeans and a nice top.
If you could take a road trip anywhere, where would you go?
My dream road trip right now would actually just be to go back up North and see my family.
Lulu @lulustone_
Model, influencer and owner of the hair we all want
What are you most excited to wear on your first night out-out?
I can’t wait to go out-out so that I can wear something really lovely. I’m going to go floral dress and heels.
What are you wishing for this summer?
Sunshine, good vibes, everyone just getting on and being jolly.
Katie @withlovekatie__
Feel-good fashion influencer and advocate for body positivity
If you could take a road trip anywhere, where would you go?
This is hard. I would actually love to get a camper van and to go all around Europe.
What are you wishing for this summer?
Booking a flight
Billie-Jo @billiejo_s
Stylist, #NewLooker and owner of way too many hats
What are you most excited to wear on your first night out-out?
Some tiny denim shorts, big platform heels and then something sequinned.
If you could take a road trip anywhere, where would you go?
Any beach, anywhere in the country.
Naeemah @naeemahpeace
Graphic designer, #NewLooker and model in residence
What are you most excited to wear on your first night out-out?
I'm most excited to get dressed up in a cute bodycon and go out for drinks with the girls.
What are you wishing for this Summer?
For consistent weather and festivals!