Fashion & Style

Let’s make waves this World Water Day

This World Water Day, we’re diving in to all the ways we can do more to use less water.

From reducing the amount you use your washing machine to choosing our denim finished using Jeanologia technology (which uses less water, energy and nasty chemicals than conventional methods*), every change makes a difference.

On our side of things, by moving to lower-impact materials last year, we saved 34% in water – that’s the same as 10,945 Olympic swimming pools!**

We’re proud of what we’ve achieved so far, but there’s more waves to be made.

So, we’ve rounded up some of our new-season styles and are giving you a deep dive on how each of them use less water.

*During finishing, compared to industry standard. Calculated using Jeanologia’s EIM software. Find out more at newlook.com/uk/sustainability/materials

**Comparing product in April 2021-March 2022 vs. 2018 before launching Kind . ​

1. Khaki Utility Wide Leg Jumpsuit - £29.99

The ultimate all-in-one wardrobe staple, this khaki jumpsuit went viral on socials recently thanks to its trending utility vibe. It also supports Better Cotton, who train farmers to use water efficiently, care for soil health and natural habitats, reduce use of the most harmful chemicals and respect workers’ rights and wellbeing​.